AP - The recession figures to tone down the flashiness of this week's International Consumer Electronics Show, but the lineup of innovative products likely will measure up to those of past years.

AP - The International Consumer Electronics Show, the largest trade show in the U.S., opens this week in Las Vegas with a full slate of giant TVs and inventive gadgets, despite the pall of a recession hanging over the industry.

Reuters - Hyundai Motor Co. will use music by famed cellist Yo-Yo Ma in a Super Bowl XLIII television commercial that consumers can re-edit online, Billboard has learned.

Reuters - Microsoft Corp sold 28 million units worldwide of its Xbox 360 video game console through the end of 2008, expanding the Xbox's lead over rival Sony Corp's PlayStation 3 console in worldwide unit sales, the company said on Monday.

Reuters - Stocks fell on Monday as investors booked profits after last week's run-up, while concerns about slowing cell phone sales hit shares of the biggest telecommunications companies.

Of late there has been a lot of discussion about bounce rates and whether or not the search engines count these in their algorithms. As far back as late 2007, there were reports that webmasters were seeing a difference in their rankings for major keywords within a few weeks of drastically changing their bounce rates. However, none of the tests and reports seem to be complete enough or repeatable enough to constitute proof.

As a result, there are plenty of naysayers who believe that such things as bounce rates are not now and probably won't ever be part of the search engine algorithms.

I am of the opposite view; bounce rates will certainly be part of the search engine algorithms and probably already are.

What I would like to do here is share with you some of the common naysayer objections and refute all but one of them. But first, for those who are scratching their heads about what bounce means, we are referring to people leaving a website. A bouncy website is the opposite of a sticky website, one where people stay a long time.

Objection 1: There is no definition of "bounce rate".

Response: This is the flimsiest of arguments. A bounce is when someone leaves a website, going back where they came... more..
Bounce Rates Count

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